color according to Hip Hop

The A3C annual festival was held this past week in Atlanta. I was lucky enough to work as a partner for A3C Action an initiative to find, support, and invest in new and innovative ideas to use art, music, and hip-hop culture as a vehicle to advance social justice and civic engagement in underserved communities. It was super successful and me and my team had a great time.

At A3C, people watching was very entertaining! Hip Hop culture has intense colors, complicated patterns and in depth textures. Product identity is also strong in hip hop but color reigns supreme.